There may be some days that perform better or worse than others during certain times of the day. Once you have identified significant time segments, review your campaign’s data by day of week. During your assessment, try to segment your data by different time periods of the day using the metrics that most interest you.

There are several metrics to review when conducting a campaign analysis. Ad scheduling can be particularly valuable for advertisers who are managing an account with a set time zone but are running an ad campaign in a different location. Certain hours of the day and days of the week will perform better in different locations. Keep in mind that statistics will differ across campaigns as the budget, ad copy, keywords and most significantly, the geo-targeting settings, vary. The most important step in creating a custom ad schedule is to analyze your campaign’s historic data. Overtime, a campaign will develop performance and converting trends for different hours of the day and days of the week. This feature is especially beneficial for AdWords advertisers whose campaigns continually experience a limited budget based on their target market and for those who want their ads to be served during business hours. Determining when your business is most profitable could be a “window of opportunity” to maximize conversions while minimizing your cost. Once a campaign is active for an extended amount of time, it will accumulate sufficient data to develop a trend. The default setting for campaigns is to deliver ads all hours of the day, seven days a week. Scheduling can be managed within the Google interface at the campaign level. Google AdWords offers online advertisers the ability to control when their ads are being presented with their ad scheduling feature, often referred to as day parting. Whether a landscaping company promotes spring as the best season to prepare lawns, a local florist offers same day delivery between certain hours of the day or event promotions and ticket sales are at a peak the week prior to the show, most all businesses are more profitable during certain time periods. Timing is everything, for both the potential customer and advertiser.

Google adwords scheduling time zones